Digital payments outfit, Visa, which is a worldwide partner of FIFA for the Women’s World Cup, has revealed that it decided to bring the trophy to Nigeria to inspire young girls, who may want to take to the sport.
Visa welcomed its cardholders and football loving fans in Nigeria to an exclusive viewing of the FIFA Women’s World Cup trophy in Abuja on Sunday, as part of an ongoing FIFA tour.
The trophy viewing experience presented opportunity for Visa stakeholders to see the trophy up close and personal, further highlighting the firm’s support for the game at all levels, from the just concluded FIFA World Cup 2022 in Qatar to the FIFA Women’s World Cup in July 2023.
“The FIFA Women’s World Cup is one of the most exciting events in world football and we are thrilled to be a partner of the tournament,” Vice President, and Head of Visa West Africa, Andrew Uaboi, said.
“The trophy represents the pinnacle of women’s football, and we believe that this tour will inspire young girls to dream big and pursue their passion for the beautiful game, provide a platform to showcase the talent of African women in football and encourage the development of the sport. We are passionate about using our platform to make a positive impact on society. We believe that football has the power to drive progress and we are committed to supporting the development of the game in Africa and around the world,” he added.
The FIFA Women’s World Cup will be co-hosted by New Zealand and Australia and holds from July 20 to August 20, 2023.
Visa’s partnership with FIFA enables it to implement its innovative payment technology at tournament venues and deliver exclusive access to experiences.
FIFA Women’s Football events can be activated with the firm’s financial institution and merchant clients, creating a powerful opportunity for the partnership to drive business results, achieve maximum exposure and improve brand lift.